During my time as Design Lead at PriceRunner, I initiated a work to create and further develop a design system named Fabric. In a team with Frontend Leads and UX, we developed the first version of Fabric in Storybook with “Developers” as our main target group.
The purpose of Fabric is to ensure a uniform brand experience and to speed up the development process with a reusable foundation of validated design components as well as creating a single source of truth
The accessibility aspect is also included in the components and the benefits of using a design system became evident when we - in parallel with the further development of the design system, rebranded PriceRunner as a whole.
Fabric in the future will also include design principles and tonality to make it a branding guide for everyone working at PriceRunner.
Part of the initial Fabric team's work was also to “preach and teach” the design system internally. In order to get allocated time for continuous further development, we needed to make everyone understand the benefits of the new way of working.
In the spring of 2017, I created branding guidelines for the Employment Service's digital channels - including a whole new responsive illustration library.
As a project manager I worked towards an advisory board of representatives from various departments. Through a series of workshops and meetings with different competencies, we set guidelines and graphical building blocks for the authority to build on. I also initiated a parallel project to build a website for brand, design principles and visual guidelines as they were then only in printed form at the time.
My project also worked to combat silos and for enhanced collaboration and therefore created a series of working meetings for designers both within the agency and between authorities.
In 2015 I was UX/Art Director for Cervera's first e-commerce site. Me and my cross-functional team from Valtech worked closely with Cervera's communications department to build their first real e-commerce. Later we added parts such as a customer club and worked continuously to develop concepts and improvements through design studios and workshops.
The following year Cervera got a new brand and identity and me and my team rebranded the ecommerce accordingly to adapt to the new guidelines.
Nominated for the Swedish Design Prize 2017
Illustrations and visual presentation of Anna Eriksson's (Service designer at Arbetsförmedlingen) extensive Service Design work around the Customer Journey of the Newly Arrived Refugees in Sweden. We designed Customer travel maps in Powerpoint for the government to keep working on. We also designed and produced comprehensive presentation material with scenarios and behavioral groups to make the research possible to comprehend for the different target groups. The photo at the bottom comes from a lecture we did at IxDA Stockholm.
As Design Lead at PriceRunner, me and my UX team worked in an agile setting together with the various frontend teams improving all parts of the product on a daily basis. We created concepts for and implemented new areas such as a community and the addition of guides and tests on the site. We also improved dashboards and statistics for corporate clients
We worked iteratively to improve the user experience with SEO focus.
I worked as an Art Director responsible for concept and design of Stegvis - a digital support tool for treatment of eating disorders - in collaboration with Stockholm's Center för Ätstörningar, SCÄ. With Stegvis, its easier to register meals and at the same time increases the motivation to do so. In addition to getting an overview of your meals, you can also set reminders to help you get a structure in your everyday life about your eating habits.
In this project I worked as an Art Director and Product Designer to develop a statistic visualization tool for a new value-based compensation system in healthcare. We worked a lot with data visualization and infographics to make the data understandable and easy to use.
Era was a collaborative project between seven affiliated county councils together with Ivbar & Sveus where the target group, among others, were managers within the county council. The project involved workshops to develop brand and graphic profile as well as design of the actual statistical tool and infographics and charts. Since then, the tool has continued to develop into a computer-driven tool for data driven insights within healthcare
Art Direction, concept and visual design of the responsive framework for the Pension Authority's campaign websites. The framework became the starting point of Pensionsmyndighetens updated graphic profile and the development of their own unique font, Pensio Sans used in all channels of communications.
Great focus was placed on user-friendliness given the broad target group and also the authority's own accessibility requirements to aim for WCAG AAA level. The work included infographics and pension simulations as well as updates and additions to the PSA's overall graphic profile.
Art Direction and Visual Design of Vården i siffror (Healthcare in Figures) , a tool for quality and improvement work in health care. Quality indicators and other metrics in Vården i siffror provide factual data for analysis and dialogue within and between principals and care providers. The primary target group is people who work with health care management, management and planning at different levels. But also others who are interested in how health care works. I worked with statistical visualization and infographics to make the complex easier to understand. The tool is now an important source for following up and improving health care
Art Direction, concept and design with focus on accessibility for the new website and multinational e-commerce of Tobii Dynavox. Tobii Dynavox is the business area within the Tobii Group that develops solutions that help individuals with different disabilities to live richer and more independent lives. Therefore, it was also important for the customer to be able to shop using eye tracking.
E-commerce also needed to be adapted to different ways of purchasing the products, as the way in which the purchases are financed varies greatly between countries.
Art Direction and Concept Design of a brand new digital lottery, the Swedish Medal Lottery. Together with a large team of consultants and employees at the Postcode Lottery, a whole new concept for a subscription lottery with sports focus was developed. Brand and visual identity were created from scratch and a responsive website was built for selling the product.
